Carlos is a social entrepreneur originally from Colombia and created Populaire Café with a couple of friends to promote, fairly traded, farmers coffee from his country of origin. He got support from La Ruche, The Human Safety Net Refugee Start-Up partner in France to improve its social business model, and realized they need to invest more in marketing. When the pandemic hit 90% of their business base made of restaurants and cafès, they started to find new sources of income to survive during lockdown. Now they deliver their fair trade coffee all around Paris by bike, helping other refugees along the way.