Many households in Malaysia, especially the bottom-tier households (B40) still grapple with the stark reality of their monthly household income falling below the country’s estimated living wage1 2. The struggle to put food, especially nutritious food on the table is real and is often extended beyond monetary aspect. It touches upon the emotional wellbeing and parent-child relationship that are critical for the development a child.
Malnourishment is a major concern in Malaysia. According to Urban Child Poverty Report published by UNICEF3, 97% of households say that high food prices prevent them from preparing healthy meals for their children, with 1 in 2 do not have enough money to buy food in recent months and 15% experience this frequently. More than 1 in 10 children have less than three meals a day, with 1 in 5 is stunted, and 1 in 10 is underweight.
Generali Malaysia firmly believes that early childhood experience affects the foundation for all future learning, behaviour and health. Our mission is to provide unwavering support to the underserved families, especially those struggling to afford nutritious food.
In collaboration with Yayasan Generasi Gemilang, our program focuses on helping vulnerable families with young children (0 – 3 years) to provide them with nutritious food, which are critical for their health and development. Besides extending fresh and nutritious food boxes, the program is also designed to educate parents about the importance of giving nutritious food to children through family workshops, cooking classes, support group, body measurement and health assessment.