A Prize to Thailand’s ‘Hold your breath’ campaign

“Asia best CSR practice award” to #THSN4Newborns social media campaign

“Asia best CSR practice award” to #THSN4Newborns social media campaign.

Thailand get an important acknowledgement of their “Hold Your Breath” campaign last year, which aimed to raise and increase awareness on newborns asphyxia, a disease which affects thousands of babies at birth, and has allowed an important fundraising activity through social media.

Chorfa Yuktanun, Generali Thailand ‘s Chief Marketing Officer, received the “Best CSR practice award 2018” at the CMO Asia Awards 2018, held on August 1st in Singapore.

As part of The Human Safety Net movement, the “Hold Your Breath Campaign” is successfully encouraging the act of giving, and more importantly it helps someone to continue to breathe. This award represents an encouragement to continue working and giving back to the community, it is more than just a corporate fundraising activity, it is the commitment to take part in social responsibility.


Congratulations to Thailand’s The Human Safety Net team, focusing on the Newborns program.