Samut Prakan Province suffers various problems, leveling up the vulnerability of these groups to provide quality childcare.
Generation Y, or those born between 1980 and 1997, and Generation Z, or those born between 1998 and 2024, constitute a significant portion of Thailand's population, with an estimated 21.7 million individuals. These generations have witnessed rapid urbanization, economic prosperity, and the rise of democracy. They are also characterized by their tech-savviness and exposure to globalization. Notably, Gen Y and Gen Z hold the highest migration rate to Bangkok, primarily for work and educational opportunities.
Traditional childcare models often fail to resonate with these disadvantaged Gen Y and Gen Z parents while they seek solutions that complement their living conditions, busy schedules, values, and technological savviness.
Thailand
The changing landscape of parenthood, particularly among disadvantaged Gen Y and Early Gen Z parents, necessitates innovative approaches to childcare and parenting.
The program
The project, Smart Seed: Empowering Disadvantaged Gen Y/Gen Z Parents in Samutprakarn Province, aims to address this generation's specific needs and preferences by providing a comprehensive and effective parenting experience.
The project delivers a six session parenting program, the Smart Seeds model, to parents at selected local schools in a Samut Prakan province near Bangkok. The program aims to engage Gen Z and Gen Y parents in the greater Bangkok area, to ensure they are well-equipped for their children’s healthy development.
Partners involved
Community Children Foundation (CCF)
Community Children Foundation (CCF)
Community Children Foundation (CCF) has been operating in Thailand since 1957. CFF has the mission to empower disadvantaged children and their families to reach their full potential, break out of the poverty cycle, and have a better quality of life.
The NGO works in three programming areas including 1) education, life skills, and career skills, 2) health, hygiene, nutrition, and environment, 3) food security and livelihood.