Thailandia

Samut Prakan Province suffers various problems, leveling up the vulnerability of these groups to provide quality childcare.

Generation Y, or those born between 1980 and 1997, and Generation Z, or those born between 1998 and 2024, constitute a significant portion of Thailand's population, with an estimated 21.7 million individuals. These generations have witnessed rapid urbanization, economic prosperity, and the rise of democracy. They are also characterized by their tech-savviness and exposure to globalization. Notably, Gen Y and Gen Z hold the highest migration rate to Bangkok, primarily for work and educational opportunities.

Traditional childcare models often fail to resonate with these disadvantaged Gen Y and Gen Z parents while they seek solutions that complement their living conditions, busy schedules, values, and technological savviness.